Russia is stepping up its information campaigns on social networks, using constant propaganda narratives to support them
Although international sanctions and national restrictions have reduced Russia’s ability to disseminate propaganda in Lithuania, it has not abandoned the goal to influence Lithuania’s information space. Russian propaganda narratives directed against Lithuania remain unchanged, but they are increasingly being disseminated in disguised forms. The aim is to create the impression that pro-Russian messages originate from within Lithuanian society. In the Lithuanian context, social networks have become primary means for Russia to disseminate propaganda. They allow Russia to circumvent restrictions applied to propaganda channels, facilitating the implementation of targeted operations and long-term campaigns aimed at instilling distrust in state institutions, fomenting discord, eroding confidence in NATO, and discrediting support for Ukraine. Social media algorithms enable rapid spread of information, and Russian propaganda channels often exploit the credibility of independent news sites or influencers by impersonating them.
We assess that Russia is adapting to the changes in how information is consumed and is actively using TikTok to disseminate its narratives to a broader audience. Russian propaganda on Tik-Tok comes in the form of entertaining videos, memes, and audio tracks that conceal a message serving Russia’s interests. The aim is to engage young people and influence their opinions on significant political and social issues, as well as to erode their trust in traditional news sources. TikTok frequently employs narratives that seek to discredit Lithuanian history, undermine national identity, and cast doubts on the future of the state. Since 2022, Russia has repeatedly accused the Baltic States of systematically distorting the history of World War II, glorifying Nazi collaborators, persecuting Russian speakers on ethnic and political grounds, and destroying Russian culture. These and other long-standing narratives in Russian propaganda that discredit Lithuania have been shaped by the Russian Presidential Administration. This institution occupies a central place in the Russian propaganda hierarchy and is the most important in the Kremlin regime.
The Russian Ministry of Foreign Affairs plays a key role in disseminating accusations of Russophobia within international institutions. Through public statements and diplomatic channels, the ministry seeks to highlight the alleged Russophobic policies of the Baltic States. Every year, the Russian Foreign Ministry prepares reports on the human rights situation in other countries. In these reports, the Baltic States are labelled the most Russophobic, with Lithuania accused of violating the rights of Russian speakers, persecuting dissidents, and falsifying history on a systemic level.
These accusations are supported by front organisations established to spread Russian influence, such as academic institutions, foundations, and analytical centres that conduct pseudoscientific research in line with the Kremlin’s narrative. Their task is to demonstrate that the Baltic States support Nazi ideology and pursue Russophobic policies. Such organisations include the Immanuel Kant Baltic Federal University; the Foundation for the Support and Protection of the Rights of Compatriots Living Abroad, established by the Russian Ministry of Foreign Affairs and its subordinate federal agency Rossotrudnichestvo; and the Historical Memory Fund (established at the initiative of the Russian Presidential Administration). These organisations hold conferences, exhibitions and other events dedicated to the Baltic States in Russia. Pro-Russian figures from Lithuania are often invited to speak at these events, where Russia’s fabricated accusations are presented as expert assessments. We assess that Russia is exploiting these accusations in an attempt to exert pressure on Lithuania and other Baltic States within international organisations. By repeatedly accusing the Baltic States of violating the rights of Russian speakers and glorifying Nazism, Russia is likely seeking to justify its aggressive foreign policy and geopolitical interests.
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